Oriented to the future
Deville emerged from the collaborative efforts of Daniel Leblanc and Dave Lalancette. The concept of establishing an electric bike brand had been germinating in Daniel's mind for quite some time. As the head of a thriving company specializing in sheet metal processing, he felt the need to inject momentum into this budding venture.
In late 2022, Dave joined this endeavor, bringing his expertise to the table. Leveraging their complementary skills and the support of their production team, they pioneered folded metal electric bicycle frames, a groundbreaking innovation that embodies both strength and longevity. These attributes define the core identity of the Deville brand, setting it apart from competitors with its futuristic designs inspired by the aesthetics of the cyberpunk genre.
Yet, Deville's ethos extends beyond mere innovation. The preservation of the environment lies at the heart of its mission: to advocate for electric bike travel, showcasing its benefits for individuals and the planet alike. In this vision, everyone emerges as a victor.
Deville's cutting-edge aesthetic transcends mere style; it embodies a profound dedication to innovation and the pursuit of a sustainable tomorrow. By infusing their electric bikes' design with elements drawn from the cyberpunk genre, the brand asserts itself as a daring and forward-thinking entity, eschewing conformity in favor of embracing an avant-garde ethos.
This futuristic aesthetic isn't just about appearance; it mirrors a forward-looking philosophy. It signifies Deville's unwavering commitment to continually seek innovative solutions—both in aesthetics and functionality—to address the modern challenges of sustainable mobility, all while advocating for an eco-conscious lifestyle.